In 1965, Saint-Valentin festival was instituted.
This one was placed under saint patron of national florists and national shopkeepers. Miss Déon, then Mayor, and different associations which Indre shopkeepers organized the first day that knew real success and gathered more participants. The festival spread over three days and consisted in mass, blessing of the engaged, procession, Berry Costums of the firebands, balls, and fun fair.

The national lottery itself came in Chateauroux to draw for Saint-Valentin winning number.

The artist Peynet, the famous illustrator of the lovers, used to create at this period a new drawing for the village each year.

Today, the festival is only celebrated in the village. The inhabitants spend several weeks to decorate their houses covered with flowers.

Sunday the nearest to 14^th February, the lovers of all ages give an appointement here. Among them, notably Austrians and Japaneses, stroll in the village’s street guided by the sound of hurdy-gurdy and bagpipes, or wander through the paths of the lovers garden, converted in 1989.

The engaged who are married during the year and the jubiless who celebrated their silver, golden, diamond weddings have the place of honour ; they join the church behind the saint statue to listen to the mass and take part in drawing lots of the presents.

During two days, postcards, flames and stamps are sold in the temporary post-office, established for the circonstance.

Ball, banquet and fonfair followed throughout this winter day, and the souvenir shop welcomed crowds of amateurs of products bearing the quality label : "The garden of lovers, Saint-Valentin".

At night, when the festival is over, all can leave the lovers village with the heart of heat and trust of Saint-Valentin intercession.